Put your Name on it!
The right to name specific buildings can be either
Relevant or Corporate.
Relevant is where research indicates a facility
be named after a previous school luminary.
Corporate is recommended
when a large corporation is a good candidate.
Naming Rights opportunities:
- Ball Fields
- Sports Arenas
- Swimming Pools
- Staging Arenas
The funds generated from Naming Rights becomes the basis of an endowment with the proceeds from the endowment going to the school.
Both of these are popular, corporate being more popular in urban settings where the numbers are larger and the payout is greater as a result.